Pronounced “eee-mooah-ee” (although we have heard some very creative pronunciations from you guys!)


IIMUAHII was started by Academy of Art alumni Elena Slivnyak in 2010. Based in San Francisco, Elena’s avant-garde couture wear pushes conceptional boundaries (read: sick-ass designs!) and is consistently sought after by celebrities and stylists—not to mention other fashion fanatics who have really good taste! And they would be in good company; Lady Gaga, Ciara, and Victoria Justice are all fans of IIMUAHII.

The heads over at Project Runway got wind of Elena’s talent, and she was cast in Project Runway season 10 where she ended up presenting a press-favorite “decoy” collection at Mercedes Benz fashion week.


Expanding her brand’s repertoire, Elena recently launched a new division of sportswear, R2Wear, and she plans to launch a menswear and accessory line in the near future. Oh, and conquer the world. You know, no big deal.


A few things:

We believe that fashion should push boundaries.

We believe in neutralizing our carbon footprint, which means we produce everything in-house.

We try to partner with animal conservation efforts as much as possible.

And you will never find fur in any of our collections.


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