Pronounced “eee-mooah-ee” (although we have heard some very creative pronunciations from you guys!)


IIMUAHII was started by Academy of Art alumni Elena Slivnyak in 2010. Based in San Francisco, Elena’s avant-garde couture wear pushes conceptual boundaries and is consistently sought after by celebrities, stylists, and the entertainment industry, —not to mention other fashion fanatics who have really good taste! And they would be in good company with; Lady Gaga, Ciara, Tyra Banks, Debbie Harry, Victoria Justice, and St. Vincent are all fans of IIMUAHII.

The heads over at Project Runway got wind of Elena’s talent, and she was cast in Project Runway season 10 where she ended up presenting a press-favorite collection at Mercedes Benz New York Fashion Week. One year later she was called upon again by the producers of Project Runway All Stars to compete yet again, against many past talented contestants and even winners. She took the challenge and was consistently producing top three looks weekly and became a finalist, showing her final collection at the United Nations representing her home country of Ukraine.

Expanding her brand’s repertoire, Elena recently launched a new division of sportswear, R2Wear, and she plans to launch a menswear and accessory line in the near future. She is eager to get started working in the film and entertainment industry as a creative, channeling her visions through out all spectrums of the art world.


A few things:

We believe that fashion should push boundaries.

We believe in neutralizing our carbon footprint, which means we produce everything in-house.

We try to partner with animal conservation efforts as much as possible.

And you will never find fur in any of our collections.


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